We live in the post PC Era, where mobile devices have almost taken over every facet of our lives. Understandably, Websites now must have to be mobile friendly Just to be relevant in this competing landscape.
Certain websites will have certain needs and will therefore require features to be added that are important to the success of those sites. For instance, an Ecommerce site that sells products may need some kind of database feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an Ecommerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online. Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support.
What Is Responsive Web Design?
Responsive is actually a website being responsive on any resolution. It could be mobile, desktop – Wide screens, etc.
Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:
- Supporting the Multi-Device User
We live in mobile – driven world where our sites are not only being visited by a variety of different devices and screen sizes, but the same customers are returning to our sites at different times using these different devices. It could be a device belonging to Apple, Samsung or any one. This means that, to best support their experience, our sites must work well regardless of which device they may be using at a given time. The same content that they have access to on one device must be present on other devices. to ensure consistency in the information that they are seeking.
If a customer is visiting your site on different devices, looking for any specific information or feature, and they return later on a different device but cannot find that same information (perhaps because you decided to not include it on a “mobile-only” version of the site), then you run the likely risk that that person will simply leave your site and take their business elsewhere. By ensuring consistency of information across all devices, but with a layout and experience suited to each individual screen size, you do your best to support your customers and do not give them any reason to abandon your site halfway through their overall experience.
- One Site to Rule Them All
We live in a world short of time and it is hard enough to keep one site relevant and up to date, how come you can have multiple sites and you can keep them updated all the time? It is indeed difficult and exacting. This is why a responsive website is much preferred over separate websites for desktop displays and mobile phones.
With one website to manage and one place to manage that site from will make it extremely easier to keep the site updated. Now Nettech Ltd, Supports all new web tools and Software’s, that provide easy access to responsive design, be it custom or database.
- Improved Search Engine Rankings
Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further last year when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device.
While this designation was a nice to have, Google said at the time that they envisioned using mobile-friendliness as a ranking signal in the future. Well, as of April 21st 2015, that came to fruition and Google began rewarding sites that were built responsively for multi-device support.
By rewarding sites that are mobile-friendly, Google is effectively penalizing those that are not, making responsive web design an important factor in SEO (search engine optimization) strategy plans!
- Future Scalability
Probably the best thing about a responsive website is that this approach gives you the best opportunity to support newer devices and screens in the future. Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as new devices hit the market with screen sizes unlike what we have seen before, our responsive websites will already be prepared to meet those new devices with a design and experience best suited to whatever screen sizes they throw at us.
As we live in a mobile driven world, Every site , regardless of its size , goals and audience should be responsive. Just so they can maximize their user experience and even extend their marketing by employing it on different devices.