SEO is now an integral part of marketing, if your website does not show on Google, bing and yahoo, you are not only losing customers but it may also mean that you do not exist online. Which could be a fatal blow for your company and its sales?
Better visibility on search engines can not only optimize your chances of more sales but it can also actuate new customer leads and future marketing pipelines.
Here are some essential questions to ask when considering prospective SEO consultants:
- May I have a list of current and past clients?
A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information. This information will help you gauge their previous clientele
- How will you improve the rankings ?
In a world of shortcuts, it is important that you must understand you are not done in by one. SEO consultants can use black hat techniques, which could not only undermine your website but can be blacklisted by Google. Which is why it is of essence that you must understand first the method employed by your SEO consultant? Because at the end, it is only you who is to lose.
- How do you measure the success of your SEO campaigns?
To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site’s search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.
Be sure to ask how often they plan to share this important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.
- What happens when we part ways?
When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, you’ll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimised on your behalf. You also should ask consultants whether they charge any fees for early contract termination and if so, to specify them in the contract.
The above questions can help you devising your plan while hiring an SEO consultant.
Nettech SEO Services provide free evaluation report for your website, contact us today and know how we can boost your organic rankings.